A VIP event shows your most valued customers just how much you appreciate their time, custom and loyalty and let’s face it, who doesn’t love the VIP experience?
But how do you make sure you blow them away with an unforgettable experience?
From creating exclusive backstage passes to restricted areas through to securing world class entertainment, venues and exclusive drink packages and goody bags, there’s lots of VIP options that will ensure your event is one to remember.
Providing an exclusive and extra-special experience will show a fantastic return on investment for your clients away from the usual business dealings. It’ll also strengthen your bond and create memories you can both reminisce on for the future of your partnership.
If you’re in the midst of planning your VIP event and need help with the planning process, you’ve certainly landed in the right place.
VIP event ideas
1. Consider your guestlist
Your VIPs should feel just like that – very important. That is why it’s vital to strike the right balance between an event which is too small and too crowded. You want your guests to get the most out of the event, but you do not want to invite so many that the allure of exclusivity is lost to an overcrowded and impersonal experience. So, consider your guest list carefully to ensure you send just the right number of invitations.
2. Invitation only
Set the tone by making your event invitation only. This is an easy way to express the value you see in your VIPs, while also having greater clarity on the final numbers for your event.
3. First impressions count
When creating your invitations, remember that this is your opportunity to create a great first impression and make the event feel truly VIP right from the moment your guests first hear about it. You could post beautiful invites with their favourite drink or another personal touch attached?
4. VIP access
If you’re hosting an event for your entire client base, make sure you’ve cordoned off a special area for your most valued customers. Take it that extra step by creating a VIP lounge, with champagne rather than prosecco and plush sofas instead of perching stools. That way you can make sure they’re receiving an appropriate level of attention and feel like the valued clients they are, while giving everyone else a good time too!
5. Priority entry
The last thing anyone wants is to be stood outside in the cold. Make sure your VIPs are either invited half an hour early, have RFID wristbands, or have special access passes so people at the door can easily identify them. This will work like a fast track queue but feel less theme park and more like an exclusive celebrity event!
6. Offer an upgraded menu
A simple yet effective way of showing your clients how important they are is by offering an upgraded menu with more gourmet and indulgent options. This can also be a fantastic opportunity to awe them with unique, luxury cocktails they’ll be trying to get their hands on long after the event has ended. You could even try to source a chef that’s popular or well known in your area to create this extra special VIP menu.
7. Little perks count
If guests are paying for drinks, offer your VIP clients free refreshments, whether it’s all night or even just upon arrival. It’s a little perk, but one that can make all the difference in how they experience your event.
8. Choose the right venue
An event can be completely transformed by an incredible choice of venue, but the form that takes will depend on who your VIP audience is. Think about your demographic – are they nature loving, bold adventurers, or do they appreciate great architecture and rare antique furniture? Think about who they are and what they want, and you can’t go wrong in creating their ideal VIP experience.
9. Small conveniences make a big impact
Think about any ways you can make the experience of your VIP guests even easier.
Offering a free, staffed cloakroom service will go down a treat if your event is taking place in the chillier months – after all, we all need to put our coats somewhere! Another small gesture is having portable power banks for people to charge their phones if needed. Not only does this show your forethought, but it means no one must be parted from their phone, leaving them free to share the event on social media.
10. Keep the details under wraps
Impressing your attendees is easier when they don’t know what to expect. Selling your event as a secret exclusive invite will make every aspect of it a surprise, from the décor and activities to the food and drink. That way, everyone will be talking about your event from the moment it’s announced!
11. Get guests involved in the catering
No, we don’t mean get them scrubbed up in hair nets and gloves! Your VIPs may be used to high-end restaurants – but how often do they get to meet the chef themselves? Having an expert gourmet chef to show your clients the ins and outs of gastronomy, while also serving an unforgettable meal is a great way to create a memorable experience, they’ll talk about for months to come. After all, don’t they say the way to a client’s heart is through their stomach.
12. Show off your active listening skills
Many of us might have had non-work-related conversations with our clients, and when we truly listen to what they have to say, we can find a whole host of opportunities in which to thrill them. Say they love watching Formula One at the weekend – is there a way you could get Lewis Hamilton to swing by your event.
13. Invite industry leaders
Whether you’re a charity or a clothing company, you can give your guests the experience of rubbing shoulders with relevant industry leaders that will inspire them and leave them with a whole bunch of talking points.
Did you know that you can hire valet parking services for your events? If this is something you can put budget aside for, why not treat your VIPs to a night off from parking the car? They’re sure to feel valued and appreciated and it will add an extra special touch to the event from the moment they arrive.
Having a multi-day event? Arrange a discount code with local hotels and Airbnbs for your guests to take advantage of.
16. Swag bags
Everyone loves free stuff. However, remember that quality always trumps quantity in VIP events. Forget corporate mugs, this is your chance to splash out on things your clients will really value. Would they appreciate an experience day, a spa voucher, or a luxury gin collection? Choosing the right gifts for your VIP event will help ensure your guests are raving about it for months to come and sharing on social media afterwards.
Your VIP customers are very important for a reason – they are loyal and invest a lot of time and money into your business. Offering them exclusive discounts on new products or services is something you can guarantee they’ll appreciate.
18. Offer some sneak peeks
Likewise, why not use your VIP event as an opportunity to offer them a sneak peek of the year ahead – what you’ve got in the pipeline, how they’ve helped shape your business output, and so on? You can use this opportunity to get some feedback, to offer early bird access to all new launches, and to tailor something perfect for them.
19. We all need quiet time
If your event is taking place across an entire day and evening, a thoughtful touch can be adding a designated quiet room. This can be a place for people to take phone calls or send a quick email. If you’re inspired by the likes of Google, you could even integrate sleeping pods and massages for an added touch.
20. Hand write thank you notes
Sending out personal, hand-written thank you notes is a practice that will never go out of fashion.
21. Choose showstopping entertainment
If you want to ensure you impress your VIP guests why not provide entertainment? From hiring singers and magicians through to acrobats and other stand-up, entertainment options that will add yet another exciting dimension to your event. And, if you can secure a big name act, you’re sure to make a great impression.
22. Give secret access to upgraded tickets
Offering more than one package and secret VIP access is another great way to make your guests feel extra special. Whether you provide VIP access to a rooftop terrace, a dedicated VIP room, or an exclusive secret club venue, your guests will love the exclusivity.
23. Meet and greet
Everyone loves the thought of meeting their hero. If you have VIPs attending your event, offering a meet and greet opportunity is sure to drum up lots of excitement.
24. Host a VIP competition
Competitions are a great way to engage your guests before and after your event. Guests love extra experiences that they can participate in and win competitions always go down a storm. Whether you announce the winner at your event or after, your guests are sure to be fully engaged.
25. Exclusive post-event access
Will there be a special guest at your event who could record some additional content? Or perhaps there’s a talk or lecture you can record? Exclusive content like this can be emailed out to your VIPs after the event as part of a thankyou email – this will not only provide them with lots of extra, useful content, but it will also help drum up excitement for your next event.
26. Think about next year
Planning your next event already? Give your VIP guests the chance to get a free VIP upgrade to next year if they buy their ticket in advance. They are sure to jump at the chance to receive luxury VIP treatment again.
Planning a VIP event in London?
Are you in need of an extraordinary venue for your London VIP event? Situated in the heart of London, we have three unique spaces that accommodate 30 to 120 guests. With a full range of facilities available on-site to support your launch event and our in-house team ready and waiting to source anything you need, you’ll be in good hands.
Get in touch to find out how we can ensure your guests have a memorable experience.