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The Grubstreet Author – London’s Unique Venue Blog

  • 20 exciting VIP event ideas and experiences

    A VIP event shows your most valued customers just how much you appreciate their time, money and loyalty – but how do you make sure to blow them away? Providing an exclusive and extra-special experience will show a fantastic return on investment for your clients away from the usual business dealings. It’ll also strengthen your […]

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  • Organising a successful exhibition

    A successful exhibition can have numerous benefits, including an increased interest in your business, respect within your industry, and an opportunity to network with other business leaders as a force to be reckoned with. That being said, your exhibition needs to run smoothly and tick all the boxes for you to reap the benefits. As […]

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  • Reasons your company needs a summer party in 2021

    2020 has been a difficult year for everyone, especially with work patterns being so disrupted. Many of us will have worked from home for a significant chunk of the year, and some of us may have been furloughed. It’s inevitable that these big life changes can have a knock-on effect on staff morale, team dynamics, […]

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  • Ten small wedding planning tips

    COVID-19 has had an undeniable impact on the wedding industry, with thousands of weddings across the world postponed and rescheduled. The uncertainty surrounding the pandemic has led to a revival of the small wedding trend, with lower-scale ceremonies having less risk factor for newly engaged couples. So, for those looking to plan a small wedding […]

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  • Event trends for 2021

    The COVID-19 pandemic and resulting lockdowns have had a significant impact on events across the globe. For the first time in living memory, everything from weddings and birthday parties, through to conferences and product launch events, have had to be cancelled or moved online. Here in the UK, as we start to emerge from lockdown […]

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  • How to get a sponsor for charity event

    The vast majority of UK charities rely on the generosity of other businesses to secure funds and favours for charity events. It’s simply not viable for many charities to host events without the support of sponsors. The good news is, whether you’re hosting a small or large-scale charity event, there are lots of ways to […]

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  • NYX Artist of the year awards case study

    The Grubstreet Author proudly opened its doors to host a glittering awards ceremony for leading cosmetics brand, NYX UK. Sponsored by health and beauty giant, Superdrug, the event welcomed 56 guests to mark the NYX ‘Artist of the Year’ awards, a creative competition judging make up mastery. Our venue played host to the prestigious ceremony, […]

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  • Brand launch party designs

    As a start-up brand, it’s vital to build excitement and create maximum exposure when you launch. Competition is fierce within virtually all industries and sectors, so you need to make sure your company stands out from the get-go. Your start-up launch event should show people exactly who you are, outline your objectives and build relationships […]

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  • Innovative product launch ideas

    When you launch a new product, it’s important to stand out from the crowd and be armed with innovative ideas that will grab the attention of your target audience. You need to be at the forefront of people’s minds, so it’s crucial you have a strategy and marketing plan in place to build anticipation, excitement […]

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  • 10 steps to create the perfect product launch

    It’s important to get a product launch right if you want to gain exposure and build excitement surrounding your product. You need to understand your target audience and ensure everything from the venue to the guestlist is carefully organised to ensure the event is a success. The one thing that all successful product launches have […]

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