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The Grubstreet Author – London’s Unique Venue Blog

  • NYX Artist of the year awards case study

    The Grubstreet Author proudly opened its doors to host a glittering awards ceremony for leading cosmetics brand, NYX UK. Sponsored by health and beauty giant, Superdrug, the event welcomed 56 guests to mark the NYX ‘Artist of the Year’ awards, a creative competition judging make up mastery. Our venue played host to the prestigious ceremony, […]

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  • Brand launch party designs

    As a start-up brand, it’s vital to build excitement and create maximum exposure when you launch. Competition is fierce within virtually all industries and sectors, so you need to make sure your company stands out from the get-go. Your start-up launch event should show people exactly who you are, outline your objectives and build relationships […]

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  • Innovative product launch ideas

    When you launch a new product, it’s important to stand out from the crowd and be armed with innovative ideas that will grab the attention of your target audience. You need to be at the forefront of people’s minds, so it’s crucial you have a strategy and marketing plan in place to build anticipation, excitement […]

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  • 10 steps to create the perfect product launch

    It’s important to get a product launch right if you want to gain exposure and build excitement surrounding your product. You need to understand your target audience and ensure everything from the venue to the guestlist is carefully organised to ensure the event is a success. The one thing that all successful product launches have […]

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  • The challenges of virtual wedding planning

    Life is pretty uncertain right now. We’ve had to change the way we live, work, and even catch up with our loved ones. For many of us, it feels a little bit like life is on hold, particularly if you’re in the process of planning a wedding. But the good news is, just because you […]

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  • Product launch event design

    When you’re launching a product or a service, it’s important that you build as much momentum as possible prior to going to market. One of the best ways to gain exposure, generate interest and showcase your product or service to investors, customers and influencers is to plan a product launch event. Capable of creating instant […]

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  • We’re Bringing Grubstreet to Your Street!

    We’re getting some great inspiration from everyone working from home. We understand it’s far from business as usual, but we’re optimistic, and want to look forward with you, as planning for the autumn season begins and for many it’s time to catch up on your product knowledge. The Grubstreet Author is known for its sense […]

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  • The ultimate product launch day checklist

    A product launch event is an opportunity for you to shout about your new product, create excitement and maximise exposure to your target audience. It’s also the introduction of your new product to the world, so you need the event to be a success in order to create a positive experience that people will talk […]

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  • Product launches – All you need to know

    Product launches are the springboard for a new product, so it’s important to get it right. From the launch venue and guest list, to the media coverage and engagement with your target audience, a product launch is a chance for you to start building momentum and gaining exposure. As a result, you need to prepare […]

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  • Product launch event ideas

    Organisation is key when it comes to planning a product launch event. It’s your first opportunity to really show off your new product and shout about it, so you need the event to be a success and create excitement. Every successful product launch is different, but the one thing they all have in common is […]

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