As a start-up brand, it’s vital to build excitement and create maximum exposure when you launch. Competition is fierce within virtually all industries and sectors, so you need to make sure your company stands out from the get-go.
Your start-up launch event should show people exactly who you are, outline your objectives and build relationships with clients, consumers and other brands to establish a positive reputation. To build this reputation, you should have a marketing strategy in place before your launch and plan a launch party to celebrate the start of your new venture in a way that is memorable to your brand.
To help you start planning the ultimate brand launch party, we’ve put together some exciting ideas to inspire you.
Picking a venue
First and foremost, you need to choose a venue to host your brand launch party. This will essentially set the scene for the event, so it’s important to choose somewhere that complements your brand and the theme of the party. It’s also good to choose a venue that comes with an event team with design experience, who will enable you to tailor the décor to your theme.
Brand launch party themes
When choosing the theme of your launch party, pick something that works well with the style and mission of your brand, as well as something that will be memorable for guests. A unique theme will act as a great conversation starter and build a buzz around what’s to come from your new brand.
Brand launch party design
As this is the first time most people will be interacting with your brand, it’s important to nail the design. Alongside your logo and branding you have created for your new company, you should consider creating some unique designs for your launch party that incorporate the theme. First impressions mean everything; even the invites you send out to potential guests can determine whether or not your launch party will be a success.
If you want to distribute amazing invitations with unique branding for the launch party, it’s best to use a professional graphic design service who can create something that will seamlessly fit with your brand and objective.
Your party layout
The party design and layout will depend on the venue you choose. Some launch events are held in one large room, whilst others are held across different spaces in which your guests can mingle. For example, you may want to have a separate area for guests that’s all about the food and drink, and another that showcases exactly what your brand has to offer.
Use your brand launch party to showcase your new products or services to your guests. Consider live demonstrations or even providing your guests with their own product to take away. This will build excitement and show your invitees exactly what your brand is all about.
Giveaways and competitions
A great way to get people talking and create a buzz around your new product or service is with a giveaway and/or competition. You could provide each guest with a goodie bag to take home, including things like pens, notepads and t-shirts with your logo on.
This is great way to generate brand marketing and will thank your guests for supporting your new brand and attending your party.
Serve amazing food
Every good party needs good food. Create a tailored menu of food and drinks that fit with the theme of your party and the message of your brand. This will also keep your guests happy and if you impress them enough, may be another reason they remember you.
You’re throwing a party after all, so you need to entertain your guests. Whether that be with music, video content or live entertainers, you need to find something that connects with your brand and your target audience.
Here at The Grubstreet Author, we have three unique spaces to host your brand launch event as well as a dedicated in-house team to help you with all the planning. Each of our spaces is customisable and includes a built-in DAD PA system, coloured LED lighting, electronic signage and complimentary Wi-Fi. We can also meet your audio and visual needs with the help of our audio-visual supplier, Blitz.
Catering for events of 30-120 guests, we can also help you plan delicious food and drink your guests won’t forget. To find out more about hosting your brand launch party at The Grubstreet Author, please don’t hesitate to get in touch.