A product launch event is not only an exciting way to a introduce a brand-new product, it also provides the perfect opportunity to optimise exposure, engage with your target market and really shout about your new product.
After all, the success of any product comes down to getting it noticed as quickly as possible, right?
And when it comes to creating a buzz around your product launch event, there’s an awful lot to consider, including choosing the perfect venue.
If you’re in the midst of planning a product launch event and need help finding the perfect venue, you’re in the right place. Here’s a handy guide outlining what you should consider when it comes to organising your product launch.
The key to organising a successful product launch is to plan ahead. From cementing a date and adding key creative elements, through to finalising your catering plans and of course, choosing the perfect venue, there’s plenty to take care of before sending out those all-important invites.
With this in mind, you should take the time to establish a well thought out strategy and plan for your event.
Why are product launch venues important?
The venue you choose for your product launch is one of the most important aspects of your event.
There are a host of venues in London that offer great settings in which to promote your product and welcome your guests. London is also one of the world’s busiest business hubs and, as a result, there are lots of fantastic spaces able to accommodate both low key and elaborate events.
Launch event venues are important as they really set the tone for your whole event. Your launch event venue should not only reflect the magnitude of your event, it’s also one of the first opportunities you will get to make that all important great first impression.
Picking a great venue is one of the best ways to excite your audience – impressing your guests from the offset will instantly spark interest in your product.
Whatever product you’re launching, there are lots of unique venues available to hire across the capital.
Steps to ensure a successful product launch
When it comes to planning a successful product launch event, one of the first things you’ll need to do is set a date. This is not only important for ensuring that your guests save the date and are free to attend, but it will also allow you to make sure your launch event doesn’t clash with other key events or dates in your industry.
If you’re inviting industry experts to your event, remember that their diaries fill up pretty quickly, so the sooner you cement a date, the better.
Budget is everything
Whatever budget you’ve got to play with, it’s important that you stick to it! There are lots of great venues in London that will allow you to impress your guests, without costing the earth.
When creating a budget plan, map out each aspect of your event, from venue hire through to entertainment. You should then ring fence a budget for each aspect of your product launch.
Product launch venue hire
Once you have an idea of numbers and the facilities you require at your launch event, it’s time to hunt out the perfect venue.
It’s a good idea to visit the spaces you shortlist, as this will allow you to suss out the size of the room, review menu choices, check out the facilities such as wheelchair access and any technology available, as well as other deciding factors such as parking and transport links.
Food and drink
No launch party is complete without food and drink!
The majority of launch event venues in London offer a great choice of food and drink menus too. From delicious canapés through to impressive three course meals, you won’t be short on options. Just remember to get to know your guests’ dietary requirements before booking your catering.
As well as choosing your food and drink options, you should also spend some time thinking about how you will entertain your guests in-between showing off your product.
From magicians and dancers, through to singers and acrobats, there are lots of ways to add a new and exciting dimension to your product launch. Innovative product launches are a great way to ensure that your brand isn’t forgotten, long after the event.
Why choose Grub Street for your product launch event?
Here at The Grubstreet Author, we have three spaces for your product launch venue needs in London. Catering for events and meetings with 30 to 120 guests, we provide on-site support and have an in-house team who can source everything you need to make your meeting a success.
All rooms are equipped with a built in DAD PA system, coloured LED lighting, electronic signage, and complimentary Wi-Fi. We can also cater to all of your product launch audio and visual needs with the help of our audio-visual supplier, AVC Live.
Want to find out more about our product launch venues? Get in touch to find out how we can help you host an exciting product launch event at The Grubstreet Author.